Showcase of Logo Designs with Retro Mascot Characters

Whatever happened to the good old fashioned brand mascot? There aren’t many companies these days that have a cute cartoon representative! The only exception might be modern eSports logos, as showcased in one of my previous inspiration posts, but the visual style has evolved from the fun and friendly classic cartoon into strong and powerful, vector art. Fans of the retro design style will be happy to know that there still are some designers out there creating classic mascot characters to accompany their vintage brand identity designs. In today’s inspiration showcase I feature 40 nostalgic logo designs with retro mascot characters. Admire the different old-school art styles inspired by mid-century or the even earlier rubber-hose cartoon aesthetics.

Do you feel inspired to create a retro mascot character logo of your own? Check out these useful tutorials and resources for creating cartoon and character designs: